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5 Reasons to use WebRTC for customer interaction

An increasing number of companies have discovered the power of digital and the value of offering video calls. The next question is: which tool to use? Traditional suppliers of video meeting software such as Skype may work for internal meetings, but are most likely not suitable for handling customer interactions. Customer communication needs to be personal, secure and engaging. Modern tools such as WebRTC have what it takes.

Watch our CTO Konstantin Goncharuk explain the ins and outs of WebRTC in this video:

Like to watch the whole video later? Or send it to a colleague? > Download it here to get the link

What is WebRTC?

Let’s start by explaining shortly what WebRTC is all about: it’s a free, open project which provides real-time communications on both your browsers and mobile applications. More importantly, it’s already automatically integrated and backed by the big giants of the Internet such as Google Chrome, Mozilla Firefox, and Microsoft Edge. This means that your customers don’t need to download anything or create any accounts. 

Webrtc browser support

How does WebRTC work?

With traditional tools, everything goes through a centralized server using complicated codes. But WebRTC technologies use a peer-to-peer connection, which means that you and your customer are connected directly without any third party. And next to live video connections, you can also use this flexible tool for file exchanges, media, and audio communication.


5 reasons to choose WebRTC over other video meeting software  

1. Avoid downloads and installations

Every (online) customer experience should focus on putting the customer first. This means that making their experience as easy and engaging as possible is key. 24sessions is built on the cutting-edge WebRTC technology, which means that you or your customers can forget all about having to download software. Just open your browser or your laptop or mobile device and off you go.

Webrtc for customer interaction

2. Endless possibilities for integration and customization 

One big advantage involves the fact that the tool can be fully integrated and tailored to your specific needs. Integration into your own website or app? No problem. See WebRTC as a building block that can be combined with others to develop exactly what you need. From scheduling to reviews and analytics, we’ve got you covered.


3. Ready to scale 

Unlike traditional online video meeting providers, WebRTC lets browsers communicate directly. This means that it’s much more lightweight and scalable. Its scalable infrastructure provides a professional solution for your company which allows you to grow.

4. High quality

Lose those little squares called pixels. Make your video meetings feel personal again with high-quality connections. 

5. Safe and secure communications 

The last but very important benefit of WebRTC is its end-to-end encryption. Simply put, this means that you and your customer can communicate safely and directly. Its automatic encryption and secure connections access only policy means that it is very safe and complies with all the latest data policies such as GDPR.

All in all, WebRTC has many benefits that can help you provide your customers with the best customer experience.

 > Find out how this technology can help your business leverage online customer interactions.

Topics:ProductTechnology for CX

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